Who doesn’t love animated GIFs!? Aside from the easily perceived fun factor, animated GIFs can also be used to showcase how a given software feature works. Several attendees at each event would comment on how helpful it was to have that graphic giving them directions. I recorded a quick walk-through with my touch screen laptop and then converted it to an animated GIF. One of the optimization tactics I used to increase their attendance was by putting an animated GIF of a top-down view inside Google Maps showing event attendees how to get from the conference hotel to the dining location. Recording a quick training video for internal purposes can be a great way to teach a peer the first time, as well as provide ongoing future reference if additional training is needed.įrom ad hoc personalized sales demonstrations, to more polished product featurettes, marketers can record their screen to explain why their product or service would be well suited for a given customer or target audience.Ī client who had mixed results with the first few live “lunch and learn” type sales events they hosted turned to me for some event promotions help. Whether it is running a regular report, or doing some other regularly scheduled task, marketers may have a need to train peers on how to do a certain task. Marketers often find themselves needing to explain something complex (i.e., how they set up a marketing automation program) to peers, and recording a quick video walkthrough can be a great way to do so. Here are a few common uses I’ve seen, either in my own use or in that of my peers, where marketers have leveraged screen recording software for better results. Marketers who learn to use screen-recording software, and use it regularly in their internal or external communication efforts, are better poised to impress their customers (and their managers). Don’t let this dearth of articles make you think marketers don’t need it, though. There aren’t many articles that discuss how marketers can use screen-recording software. Most articles that discuss screen recording software do so from a customer support or training perspective, as the professionals providing such support often need to make a quick capture of their screen. Why do marketers need screen-recording software? No matter the visual format though, marketers often find themselves needing to capture something on screen, either as a standalone image or a video recording.Īs such, every marketer should be well versed in and regularly use a screen recorder to better get across their message. Visual storytelling content format, such as a data micrographic.

Screenflow vs camtasia